Effective Business Plan



Successful business plan

Date: 16-17 June 2017
Venue: Hotel or Restaurant


Time: 8:00am-5:00pm
Language: Khmer/English



Why do we need Business Plan ?

  • A business plan is a written description of a business’s future whatsoever a startup company or an existing one.
  • Businesses evolve and adapt over time, and factoring future growth and direction into the business plan can be an effective way to plan for changes
  • Business Plan is essential for individuals, professionals or entrepreneurs who want to convey their vision to potential investors, to convince bankers to put up the capital necessary to get them under way.
  • Sometime it was used to deal with suppliers or even with customers by firms that are trying to attract key employees or to prospect for new business or simply to understand how to manage their companies.
  • From obtaining funding to hiring employees to planning for expansion, a business plan can be your guide to keeping your business on track

Course Objectives

At the end of this 2 day courses, participants will be able to:

  • Answer the “what”, “why” and “how” questions around business planning.
  • Define the necessary elements of a business plan and how these pieces come together.
  • Define precisely your Company Profile: the face of your business
  • Understand the purpose of a business plan and how it can keep the business on track.
  • Define SWOT matrix & analysis
  • Develop financial analysis knowledge, budget, forecast,
  • Define key financial ratio such as ROI, Payback, Breakeven, etc…
  • Do market research, build marketing plan (the 4P),
  • Start and write a detail business plan and executive summary
  • Develop skill on Planning and timeline

Course Contents

Day-1(AM): Theoretical session:

Part I: Introduction to develop a successful Business Plan

  • What is the purpose of the Business Plan?

    – Who Needs a Business Plan?

    – Do You Really Need a Business Plan?

    – The purpose of the Business Plan?

  • Business-Planning Checklist
  • How to Write a Business Plan
  • Essential sections of a business plan:

    – Executive Summary

    – The business description,

    – Company profile

    – Market strategy: Marketing plan (the 4P), SWOT analysis

    – The competitive analysis

    – Design and development plan

    – Market strategy plan

    – Operations and management plan

    – Financial Components

  • Enhancing the Business Plan
  • Business Planning – Timeline
  • Business Plan software
  • SWOT Matrix Analysis
  • How to avoid business failure
  • The worst Business Plan mistakes entrepreneur make
  • Example of SWOT analysis

Day-1 (PM):

Split into several working groups, participants will choose an existing company (or existing product) or even reinvent a brand new one and then conduct a debate and develop the SWOT matrix. This SWOT will be later used on day-2 Workshop to develop a real Business Plan. Important note: This training outline can be tailored to cope the training needs of each customer.

Day-2 (PM):

Practical session will be fully dedicated to workshop: How to develop a Successful Business Plan? Continue with the SWOT matrix from Day-1, each team will:

  • Organize and structure his group to start building the Business Plan
  • Define, discuss, exchange, develop the Business Plan,
  • Present the Business Plan to the rest of the group
  • Each team will bring their appreciations to the other team


Mr. Lyaun Hay is a native from Cambodia, holds Canadian and Cambodian nationality and trilingual business professional who holds two Bachelor degrees from France as well as an MBA from Canada. He has gained more than 20 year experiences in Canada, USA and abroad in various senior level positions across a variety of business sectors.


Who should attend the course?

This course is designed for suitable to a wide range of professionals working in medium to large, private or public sector organizations, NGO such as General Managers, Chief Financial Officers, Functional Managers, but will greatly benefit:

  • Individuals being groomed for a position which successful business plan development is essential part of their professional responsibility
  • Entrepreneur who is seeking funds to help start a new venture
  • Other professionals who simply want to deepen and strengthen their business plan development skills

What will be included with the training course?

  • Group photo of participants
  • Training materials (Soft-copy, Hard-copy, and Other tool)
  • Certificates are awarded by LIFE
  • Two lunches and four refreshment

Training Fee

Course fee: US$ 198 per person (Discount 20%)

Deadline Registration: 14th June 2017

  • Get 10%- discount for sending 2 staff
  • Get 15%- discount for sending 3-5 staff
  • Get 1 Free for sending more than 5 staff

More Information